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Rosé’s Solo Career: How the World Reacted to BLACKPINK’s Star

by Like Korean Wave 2025. 5. 10.

Rosé’s Solo Career: How the World Reacted to BLACKPINK’s Star

 

Rosé’s Solo Career: How the World Reacted to BLACKPINK’s Star

How has BLACKPINK Rosé’s solo debut been received by global fans and media? Her first solo album didn’t just make waves in K-POP—it attracted attention from the global music scene. In this article, we’ll explore the international reaction to Rosé’s solo activities and uncover what’s driving her widespread popularity.

 


Table of Contents

  1. What Does Rosé’s Solo Debut Mean?
  2. Global Media and Fan Reactions
  3. Factors Behind Her Global Popularity
  4. Performance Across Major Platforms
  5. Impact on K-POP and the Global Music Scene

What Does Rosé’s Solo Debut Mean?

Second Member of BLACKPINK to Go Solo

In March 2021, Rosé released her debut single album ‘R’, launching her solo career. Following Jennie, she became the second BLACKPINK member to go solo, showcasing her unique vocal tone and emotional storytelling through the tracks ‘On The Ground’ and ‘Gone’.

Authentic Storytelling Through Music

‘On The Ground’ reflects Rosé’s personal journey, focusing more on emotion than flashy performances—a contrast to typical K-POP, and one that resonated with Western audiences.


Global Media and Fan Reactions

Reviews from Western Media

  • Rolling Stone: “Rosé has an exceptional ability to convey emotion through music.”
  • Billboard: “Her solo debut isn’t just fan service—it’s a strategic step toward the global market.”
  • The Guardian: “A refreshing attempt to express the inner world of a K-POP artist.”

Reactions from International Fans

Fans took to social media using hashtags like #ROSEOnTheGround and #ROSÉSolo. On YouTube, the music video surpassed 39 million views within 24 hours—one of the highest for a female solo artist globally.


Factors Behind Her Global Popularity

Fluent English and Communication Skills

Born in New Zealand and raised in Australia, Rosé speaks fluent English, enabling her to connect effortlessly with international media and fans. This linguistic advantage helped expand her global fanbase.

 

 


Western-Appealing Music Style

With a guitar-driven pop-rock sound, her music appeals to Western tastes, lowering the cultural barrier often found in K-POP and allowing smoother audience engagement.

Independent Artist Image

By stepping outside the BLACKPINK brand and telling her own story, Rosé positioned herself as a sincere singer-songwriter—an image that struck a chord with many listeners worldwide.


Performance Across Major Platforms

YouTube

 

The music video for ‘On The Ground’ hit 100 million views in just 7 days, making it one of the fastest records for a female solo artist.

Spotify

Rosé became the highest-charting K-POP female solo artist on Spotify’s Daily Global Chart, reaching #8 and showcasing her streaming power.

iTunes

She topped iTunes charts in 51 countries, including major music markets like the U.S., Canada, and Brazil.


Impact on K-POP and the Global Music Scene

Proving Solo Viability of K-POP Idols

Rosé’s success demonstrated that K-POP idols can thrive as solo artists in global markets—a promising sign for future solo endeavors within the industry.

Platform-Driven Global Strategy

By focusing on platforms like YouTube and Spotify instead of traditional Korean TV shows, Rosé set a new direction for global promotional strategies.

Increased Openness to Cultural Diversity

Through her, many global music fans began to view K-POP not just as performance art, but as a genre rich in emotional and artistic depth.


Conclusion: Rosé’s Solo Debut and the Future of K-POP

Rosé’s solo career goes beyond fanservice—she has emerged as a globally resonant artist combining emotional authenticity with musical talent. Her journey is not only inspiring but also paves the way for other K-POP idols to explore solo paths. We encourage you to revisit her music and reflect on the heartfelt messages behind each lyrics.

 

Search for ‘On The Ground’ on YouTube or Spotify now and feel the message for yourself!

 

#BLACKPINKRosé #RoséSolo #OnTheGround #KPOPGlobalReaction #RoséPopularity #ROSÉ #BLACKPINKMusic #KPOPWorldwide

 

 

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